Da Nang hosts beach-leisure and large group tourism event

The Beach-Leisure and M.I.C.E Travel Mart, the first of its kind in Viet Nam, will take place from June 24 to 26 at the Tien Son Sports Centre.

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Da Nang hosts beach-leisure and large group tourism event

The event aims to promote high-class beach-leisure and MICE tourism to attract more purpose-driven large groups of international tourists to the central region, particularly in Da Nang.

Da Nang hosts beach-leisure and large group tourism event
Da Nang hosts beach-leisure and large group tourism event

The mart is expected to have around 200 booths set up by local companies as well as those from ASEAN and Northeast Asia (China, Japan, and South Korea).

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The promotional programmes

Da Nang hosts beach-leisure and large group tourism event
Da Nang hosts beach-leisure and large group tourism event

There will be promotional programmes, a gala dinner to showcase Vietnamese cuisine, traditional art performances, seminars on beach-leisure, MICE tourism, and key central tourist markets, photo exhibitions to promote the country’s people, culture and attractions.

MICE event locations are normally bid on by specialized convention bureaux in particular countries and cities and established for the purpose of bidding on MICE activities. This process of marketing and bidding is normally conducted well in advance of the event, often several years, as securing major events can benefit the local economy of the host city or country.

Da Nang has grown rapidly to become one of the top tourist destinations in the country, welcoming a total of 4.68 million visitors last year. 

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